HUMAN RESOURCES

Project

Human Resources Rebrand

Technology

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Project Overview

The Human Resources team sought to elevate their recruitment materials to attract top talent and effectively communicate Bluestem Communities' mission. Through collaboration and strategic planning, we reimagined their general hiring fair brochure and developed a cohesive template system for both print and digital recruitment efforts.

My Role

I crafted the tagline: Make a difference. Build a career.—a message that reflects both purpose and professional growth. While ensuring alignment with Bluestem’s brand identity, I designed a distinctive visual style for HR materials, incorporating unique design elements that set them apart. This included a custom geometric building block graphic and pattern that reinforces the theme of growth and opportunity.

Additionally, I created social media post templates for ongoing recruitment efforts, including We’re Hiring announcements and Why I Work at Bluestem employee spotlights—ensuring a consistent, professional, and engaging presence across platforms.