BLUESTEM PACE
Project
Bluestem PACE Ad Campaign
Technology
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Established in 2002 as a partnership between the State of Qatar and College of the North Atlantic (CNA) in Canada, CNA-Q played a vital role in supporting Qatar National Vision 2030. As the country’s second-largest post-secondary institution, it provided hands-on technical education to over 7,000 graduates across disciplines such as Business Studies, Engineering Technology, Health Sciences, Information Technology, and Technician Certificate programs—bridging the gap between education and industry needs.
Project Overview
While Bluestem PACE offers an exceptional alternative to traditional residential care, the program remained relatively unknown in our region. To address this, our marketing team partnered closely with Bluestem PACE leadership to launch a multi-channel awareness campaign. The strategy included social media, digital advertising, direct mail, press releases, and coordinated radio and television appearances. The results spoke volumes—the Bluestem PACE team surpassed their enrollment goals in the months that followed.
My Role
I led the creative direction for the campaign, developing a visual identity that reflected the warmth and integrity of the program. I worked closely with the team to ensure all imagery was approved by participants and their families, while also adhering to the State of Kansas and CMS guidelines for content and layout.
