HESSTON BAKERY & CAFE
Project
Hesston Bakery & Cafe Social and Digital Ad Campaign
Technology
Adobe Photoshop
Adobe Illustrator
Hesston Bakery & Cafe isn’t just a restaurant inside a senior living community—it’s a hidden gem open to everyone. But overcoming the misconception that it’s “just for residents” required a fresh, inviting approach. Our goal? To create an ad campaign that rebranded the café as a go-to spot for all—from college students looking for a cozy study nook to busy professionals in need of a midday pick-me-up.
Project Overview
I crafted a series of engaging, personality-packed ads that highlighted the cafe’s all-day appeal—whether it was fueling early mornings, offering an afternoon boost, or indulging a craving for something sweet.
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Campaign Headlines:
• Oh, hey. Good morning, morning.
• Need a little sweetness in your life?
• HUNGRY? Join us for breakfast, lunch, dinner
and everything in between.
• Yawn o’clock? Stop in to fight the fade.
My Role
From concept to execution, I led the charge on concept, design, and copywriting. I also helped direct the photoshoot and handled photo editing to ensure the visuals matched the vibrant, fun feel of the campaign.
